Lait's get your portrait

Quebec Federation of Milk Producers bets on the comforting effect of its product. During the Festival dʼété de Québec, a comforting photo studio was installed on Grande-Allée. The festival-goers came to get their picture taken with a chosen musical accessory (guitar, drum sticks, tambourine...) and the next day, all the pictures were published on Festival d'été's Facebook page. The participants also received a 2D code: by verifying it with an agent, they could instantly win VIP tickets.