An offensive that goes straight to the goal

The challenge : beat the virtual 3D goalkeeper. The equipment : a free game tablet given by Best Buy stores in Montreal and Vancouver. The steps to follow: reach the web site bestbuy3d.ca, present the tablet to the webcam, then jump on the 3D skating rink which appears on the screen. To manipulate the puck, just move the tablet. Based on augmented reality, a technique of superimposing a real image with virtual 3D elements, this game was a huge success: thousands of people attempted to get their name on the high score board, while sharing their performance on social networks. This creative game attracted the attention of various media. S2B COMMUNICATION