A pre-game signed by Bell

To activate Bell's sponsorship in the environment of the Montreal Canadiens, an impressive promotional area was installed in front of the Bell Centre. During this evening, more than 600 participants came to participate to a special quiz used to explore the features and benefits of Fibe TV's services. Especially for the event, former player and coach of the Montreal Canadiens, Guy Carbonneau, offered an autograph session to the delight of the fans present on the site. The 14 ambassadors gave promotional hockey pucks, some of which were signed, to more than 100 lucky winners! On the roof, a DJ was responsible to heat up the crowd before the game while a giant screen was broadcasting the power of Fibe TV.