Light Game

To activate Bell's sponsorship, hundreds of lighting systems were installed on the Montréal en lumière Festival site. Via Bell's 3G network, the amazed visitors could control the light bulbs with an iPad. They were 12,000 to do it, which is a festival-goer on 5! The initiative was also noted on Facebook (12,000 people shared it), Twitter 4,500 tweets were sent) and YouTube (the video was viewed 65,000 times). Besides the mentions on television, in newspapers, on specialized blogs... It was a buzz that spread at the speed of light.