Mobile promotion for cars

During the new Mazda 3 launch, a mobile campaign was put forward: the consumers that text messaged the word "Mazda" at 888 999 received a unique code that they could get validated afterwards at a car dealer to get the chance to win an iPad instantly. The operation got them also eligible to a Mazda 3 draw. And if they did a test drive, they doubled their chances to win. During two months of campaign, over 15,000 people responded to the call!