Connected to the trend

On average, teens send 1,500 text messages per month. Amnesia and Arsenic have therefore based their new loyalty program on text messaging: by texting the word "Amnesia", the clients received promotions, discounts, invitations to exclusive events... Broadcasted in stores throughout the country, on social networks and Musique Plus, the initiative brought thousands of subscriptions. And through mobile alerts, the stores may now join their clients anywhere, anytime.